The company is also not afraid to tackle issues either, whether they are around diversity or the restructuring of traditional areas of famous cities. There’s great video content too. Ziptopia is a site that is really well thought out and put together, and its popularity among Zipcar’s social followers suggests that it is achieving what it was designed for.
Although not branded content per se, this article, which is a collaboration between photographer Joe Sarah and creative agency Infogr8 is one of the most innovative we have seen in a long time. It highlights how smart and original interactive scrollable content can look if you have the right elements to populate it.
In this instance, the article looks at the way that Britons have become so obsessed with photographing food. So it features among other things; discussions around the topic, a series of charts mapping out what food we shoot and why, and top tips on capturing food from Joe Sarah which are interactive and annotated.
There’s also short form audio content to accompany the images which are obviously all of really high quality. The article works really well in two ways. Firstly because it is smartly put together and looks stunning it pulls the reader in. Yet at the same time, it unpacks a narrative in an engaging and interesting way. If you have never considered interactive scrollable content it is worth looking at as it really could inspire you.