CONTENT BREAKFAST: B2B CONTENT MARKETING

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#CONTENTBREAKFAST

Our Content Breakfast events are set up to inform and educate industry professionals on the latest content marketing trends. Each event looks at a particular topic, and are often suggested to us by our members, or from a recent change in the world of content.

This breakfast will focus on B2B and will our speakers will cover the trends in B2B Content Marketing. We'll also be inviting a number of CMA award winners to talk about their award winning campaign. The four speakers will talk for ten/fifteen minute, followed by a Q&A, with questions from Twitter and those present at the breakfast.

Our Content Breakfast is a great chance to meet other content marketing professionals, whilst picking up insights, and hopefully taking away some great tips and knowledge which you can action when connected back to your team.

GET YOUR CONTENT BREAKFAST TICKETS HERE

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EVENT SPONSOR

EVENT SPONSOR


EVENT SPEAKERS

ALEX MEAD, ERIC

Alex Mead is content director at eric, the creative agency that won Best Use of Social Media at the 2018 CMA Award. eric’s clients include MCC, Cigna, Crabtree & Evelyn, Golf GameBook, The North Face, and Rhino. Previously head of content at Publicis and Group Editor at SevenC3, Alex has worked on both the agency and editorial sides, with previous clients including asos, UBS, Ford, Nestle and Honda. His editorial background includes working as a producer with Endemol and as editor of Food and Travel magazine. Alex is also chair of the British Society of Magazine Editors – and has become the first chair in its history to serve two years.

STUART CHARLTON, PROGRESSIVE CONTENT

Stuart has been with Progressive Content since its launch and has worked in the media industry since 1994, starting in advertising sales with IPC and BBC Magazines. He then moved into Content Marketing, working for several agencies including those in the Omnicom and WPP networks. Stuart has worked with a variety of clients such as ICAEW, Lloyds Banking Group, RBS, Standard Life, M&S, NSPCC, and English Premier League, helping to deliver successful multi-channel content solutions. His current role in Progressive Content is running the agency's Agile unit. This involves working with clients such as KPMG, Investec, SR Group, and FCSI. Stuart is also a board member of Progressive Content

SARAH SIMPSON, MD, CENTURY ONE PUBLISHING

Sarah has been Managing Director of Century One Publishing since 2012. Under Sarah’s stewardship, the company has doubled in size through more effective revenue generation for its clients and improved content creation strategies to maximise engagement with audiences.

RICHARD SILVESTER, INFOGR8

Richard is one of the emerging leaders behind the data-led content movement having founded infogr8 and consulted for the likes of Spotify, Expedia and the World Health Organization. With a mission to help organisations tell honest stories clearly, Richards passion lays in how data, design and strategy play an increasingly important role in keeping audiences informed and in driving better business decisions; at a time when there's too much data and an unprecedented time of misinformation and disinformation.


THE VENUE: ETC VENUES, HATTON GARDEN, EC1N 8HN

Address: 51-53 Hatton Garden, Holborn, London EC1N 8HN

 
CONTENT BREAKFAST DETAILS

08:00 // COFFEE AND NETWORKING

08:30 // BREAKFAST IS SERVED

09:00 // PRESENTATIONS BEGIN

10:30 // SPEAKER PANEL: Q&A

If you have any questions, or require assistance, please contact hugo.desoissons@the-cma.com and he'll be able to help.


CONTENT BREAKFAST TESTIMONIALS

"The CMA content breakfast gatherings offer insight into the ever changing world of content marketing and are worth attending. A big tick in both the useful and relevant box. We generally send along a mix of staff from Progressive as the topics and themes are quite varied and the events are very good value. Go along and get involved, I promise that you will learn something."

Stuart Charlton, Director, Progressive Content

"I just wanted to say that the knowledge gained today for a small business like ours came at a really important time and the information was incredibly useful. The talks were really good and we managed to not only understand the market a little better but take away some really key points that we can apply to our own marketing efforts in the future."

Dan Barrett, Founder, NR Creative

"I've attended many content breakfast over the last 12 months, and I'm a huge fan of what The CMA are trying to achieve. Regardless of the topic, I've found myself taking away so much, and often leave with lots of notes and learn so much from these breakfast events, and I always meet such great people. Would highly recommend this breakfast event!"

Karina Scott, Marketing Manager, Profiles Creative