Video has transformed the way we communicate with customers, staff and stakeholders. Why? Because it’s more effective than any other form of communication. It’s what people want to see. Research shows audiences are more likely to pay attention to video content and it’s delivering tangible commercial benefits for businesses that embrace it. It’s no wonder two-thirds of Marketing Directors expect video to dominate their strategies in the near future.
Trail blazing brands are seeing their online video efforts filter through to the bottom line with highly targeted, branded content. The most successful of these are often the result of well-considered and well-executed online video strategies.
This course takes you through a step-by-step approach to planning, producing and distributing high-impact video content. It’s a must-attend for any marketing professionals interested in developing content that cuts through the noise and delivers real business value.