I am delighted to announce that the following entries are progressing through to the International Content Marketing Awards ceremony on the 26th November. It has been another incredible year for branded content, with our Awards demonstrating above all others that branded content continues to be at the heart of all notable marketing strategies across the world; with entries flooding in from 23 countries, and from nearly 150 individual agencies.

The accolade of a being awarded a Nomination should not go unnoticed from your own agency or personal credentials. So on behalf of myself and the team, thank you to all those who entered. Without your entries, the bar for best practice wouldn't continue to rise, so congratulations to the nominees and their achievements.

If you have any questions regarding the Awards evening please do get in touch, good luck!

Catherine Maskell, Managing Director

Catherine Maskell Headshot

2019 NOMINATIONS

Best Annual Always On

Android & You for Samsung and Google - Samsung - Wayne Parker Kent

Woolworths Always On - Woolworths South Africa - Woolworths Agency, Marketing and New Media Publishing

Converting content into customers for Ageas - Ageas - BrandContent

Growing business by creating a genuine bond with the customer - Mehiläinen Oy - Vapa Media Oy

BA 100: British Airways - British Airways - Cedar

Bringing Sheer Driving Pleasure to Social Media - BMW Group - EIGHTYDOTS GmbH

Qantas Think - Qantas - Medium Rare Content Agency

Say Hi to bob... - Hibob - (In House)

All Things Hair - Unilever - Green Park Content

Capture the Future: The Canon EOS R launch campaign - Canon Europe - Future Fusion

Best Automotive

Volvo Penta - Mighty Jobs - Volvo Penta - Spoon

RoadStars powered by Mercedes-Benz Trucks - Daimler AG - mensemedia Gesellschaft für Neue Medien mbH | PRH Hamburg Kommunikation GmbH

Extratour - ŠKODA AUTO Deutschland GmbH - Lattke und Lattke GmbH

Fleet magazine - Volkswagen AG - Lattke und Lattke GmbH

Fleet driver - Volkswagen AG - Lattke und Lattke GmbH

MINI Creative Club - MINI South Africa - John Brown South Africa

BMW X3 Conquest Campaign - BMW Group South Africa - John Brown South Africa

The Megaproject Listing - Volvo Construction Equipment - OTW

Best B2B Campaign

Smart Marketing Marketing Smart - Trelleborg Marine & Infrastructure - Stein IAS

Tanium - Business Resilience Campaign - Tanium - Transmission

An Alternative Guide to the New Energy Mix - Certas Energy - Hattrick

The Changing Lawyer - Litera Microsystems - Raconteur

The Power of Trent - Rolls-Royce - Ogilvy

NatWest MoneySense - NatWest - John Brown Media

EDF Energy circular economy B2B content campaign - EDF Energy - Department of Change

Axelent - Axelent - Glory Days

Legends of long haulage - Scania - Appelberg

Opus Energy's Brighter Business - Opus Energy - (In House)

Best Branded Podcast Series

Navigating Parenthood - HCF - HCF - Hardie Grant Media

Glutenpodden - Svenska Celiakiförbundet (The Swedish Coeliac Association) - Make Your Mark

72 Hours - The Norwegian Directorate for Civil Protection (DSB) - Geelmuyden Kiese

The Healthy Business Show - Discovery Insure - CliffCentral

Dynamic Design Podcast series - Foodservice Consultant Society International - Progressive Content

Market Recruitment - Market Mentors Market Recruitment - (In House)

CIPD - CIPD - Wonderly

Best Consumer

Membership Has Its Perks - CAFE, - a Some Spider Studios brand Piano

See the difference reablement recruitment campaign - Cambridgeshire County Council Social Care team - CPL

Waitrose & Partners - Food Waitrose & Partners - John Brown Media

MyVIP - Pets at Home - John Brown Media

The big fish experiment - KIWI - Spoon

Fresh Living - Pick n Pay - John Brown South Africa

Tesco Portfolio - Tesco - Cedar

Christmas is happening on eBay - eBay - Bridge Studio at News UK

Stockmann Magazine - Stockmann - John Brown Media

Good Living - ASDA - Hearst Content Agency

Best Content Campaign

Bring It Home - Woolworths South Africa - Woolworths Agency and Marketing Team

Amundsen - SF Studios - VG Partnerstudio

No filter - BT Sport - BT sport

Iceblock expedition anno 2019 - Glava Isolation - Metro Branding

John Lewis Home Living Rooms - John Lewis - John Brown Media

Waitrose & Partners Health - Waitrose & Partners - John Brown Media

Climate Optimism Project - E.ON - Sanders.Agency

Svensk adressändring (translation: Change of Address in Sweden) - Svensk adressändring (translation: Change of Address in Sweden) - Make Your Mark

72 Hours - The Norwegian Directorate for Civil Protection (DSB) - Geelmuyden Kiese

#åretsviktigstelåt (the most important song of the year) - VG-lista - Manus

Best Content Platform

FORTVISION - FORTVISION - FORTVISION

RoadStars powered by Mercedes-Benz Trucks - Daimler AG -mensemedia Gesellschaft für Neue Medien mbH | PRH Hamburg Kommunikation GmbH

"Inspiration Hub" - Röhm GmbH - BU Acrylic Products - Profilwerkstatt GmbH

MoneySense - NatWest - John Brown Media

Waitrose & Partners Food App - Waitrose & Partners - John Brown Media

TRIBE Influencer Marketing - Logitech - Experian

MarketMuse - Cortex - (In House)

Sage Advice - Sage - Pragmatic

Volkswagen Group Retailer Hub - Volkswagen Group - Wonderly

Porsche Newsroom and NewsTV - Dr. Ing. h.c. F. Porsche AG - C3 Creative Code and Content GmbH

Best Content Team

Woolworths South Africa - Woolworths Agency and Marketing Team

VERB Interactive - VERB Interactive

Isoline Communications - Isoline Communications

Bridge Studio at News UK - Bridge Studio at News UK

Cedar Campaign Team: Tesco - Cedar

Imagine, Immediate Media Co - Imagine

The Builtvisible Content Team - Builtvisible

Progressive Content: Agile - Progressive Content

Bentley Magazine - Bentley Motors - Archant Dialogue

Sage Content Team - Sage

Best Finance

Marwick - KPMG Czech Republic - Boomerang Communication

How Content Marketing and a TV Ad Became Friends - Santander Consumer Bank Denmark - Brand Movers

Converting content into customers for Ageas - Ageas - BrandContent

Insights by iwoca - iwoca - iwoca

Stories of Help - NRMA - Storyation

AXA: Better Future Now - AXA - Bridge Studio at News UK

NatWest MoneySense - NatWest - John Brown Media

Forever Bikes - Bikesure - To The End

TSB Local Pride by Vizuem, The Story Lab, ITN Productions & ITV - TSB - The Story Lab

VideoSmart - Capita - (In House)

Best Inter-Company Engagement

Don't just fit in. Belong - EY - MSL

The Roger Collective - Virgin Management Group - John Brown Media

Paragraph - Sappi Europe - John Brown Media

Us LOT - Lotus - Foxtrot Papa

Vitens - Vitens - PROOF

Redink Bouvet Hackathon - Bouvet - Redink

Job Swap - Volvo Cars - OTW

Economia50 - ICAEW - Progressive Content

Parental Leave 2018 - Aviva - Kaptcha

Skoda Digital Assistant Dealership Campaign - Volkswagen Group - Wonderly

Best Membership

Royal British Legion Royal - British Legion - John Brown Media

MyVIP - Pets at Home - John Brown Media

Waitrose & Partners Food - Waitrose & Partners - John Brown Media

The Club: British Airways - British Airways - Cedar

AVL - #nietzonderjullie - Antoni van Leeuwenhoek - PROOF

The Farmer - NSW Farmers - Medium Rare Content Agency

English Heritage English Heritage - Immediate Media Branded Content

Vitality Magazine - Vitality - SevenC3

4thePlayer magazine - Professional Footballers’ Association - Future Fusion

Harley Owners Group - Harley-Davidson - Archant Dialogue

Best Partnership

They get caught in the end - PostNord Sweden - Spoon and Bonnier News Brand Studio

ITV Magazine - ITV - John Brown Media

Better Future Now - AXA - Havas Media

AXA: Better Future Now - AXA - Bridge Studio at News UK

Christmas is happening on eBay - eBay - Bridge Studio at News UK

72 Hours - The Norwegian Directorate for Civil Protection (DSB) - Geelmuyden Kiese

Home' with Nikon and Secret Escapes - Nikon - MediaCom

Mars and Immediate Media - 'Spring Bake' Mars - MediaCom

Levi’s: Here & Now - LEVI'S - TCO London

Huck X Vans: This is Off The Wall - VANS - TCO London

Best Specialist

History Inspired Makeup Tutorials - English Heritage - English Heritage

RENAS Urban mining - RENAS - Redink

Samaritans: Real People, Real Stories - Samaritans - Wireless and talkSPORT

The Farmer - NSW Farmers - Medium Rare Content Agency

Redink Bouvet Hackathon - Bouvet - Redink

NatWest MoneySense - NatWest - John Brown Media

72 Hours - The Norwegian Directorate for Civil Protection (DSB) - Geelmuyden Kiese

No Nudes For You - The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) - Geelmuyden Kiese

Fear of Flying - Amnesty International - Brickwall

Your Career Track' - Network Rail - N365 Group

Best Travel

Rosewood Conversations - Rosewood Hotels & Resorts - Spherical

Nassau Paradise Island - Nassau Paradise Island - VERB Interactive

BA 100: British Airways - British Airways - Cedar

Luxury as it’s lived - Mandarin Oriental - Cedar

Cathay Portfolio: Cathay Pacific and Cathay Dragon - Cathay Pacific / Cathay Dragon - Cedar Hong Kong

Jetstar relaunch - Jetstar + Jetstar Asia - Medium Rare Content Agency

The Commuter Challenge - NSB - Geelmuyden Kiese

Discover the City - NSB - Geelmuyden Kiese

Canada: Destination Inspiration - DESTINATION CANADA - TCO

Qantas Think - Qantas - Medium Rare Content Agency

Best Use of Content Within Media Relations

Future Files: 15 Science Fiction Stories - Freudenberg Sealing Technologies GmbH & Co. KG - Profilwerkstatt GmbH

Cutting Through the Noise for Admiral - Admiral - BrandContent

72 Hours - The Norwegian Directorate for Civil Protection (DSB) - Geelmuyden Kiese

Multiplier Media puts small local tech company in the international spotlight - Illuminance - Solutions Multiplier Media

Swedish Security Service - Yours Communications Agency ı Affinitá

Best Use of Data & Insight

Charting the rise of veganism through data storytelling - The Body Shop - iProspect UK

MINI CREATIVE CLUB - MINI South Africa - John Brown South Africa

BMW X3 Conquest Campaign - BMW Group South Africa - John Brown South Africa

Christmas is happening on eBay - eBay - Bridge Studio at News UK

Svensk adressändring (translation: Change of Address in Sweden) - Svensk adressändring (translation: Change of Address in Sweden) - Make Your Mark

Add Gaming Experience to your CV - Manpower - Geelmuyden Kiese

Microsoft Partner Benchmarking Tool - Microsoft Corporation - Fifty Five and Five

‘Worklife’: Bringing the walls down on workplace - Tarkett (Workplace Segment) - Hattrick

Protecting Our Wildlife - TreadRight Foundation, Global Environment Facility and Marine Stewardship Council - Mediaplanet

VideoSmart - Capita - (In House)

Best Use of Imagery

The Return of the Cup (Pokalsieger-Bildband) - Eintracht Frankfurt Fußball AG - Profilwerkstatt GmbH

My womb is not your business - Mehiläinen Oy - Vapa Media Oy

See the difference reablement recruitment campaign - Cambridgeshire County Council Social Care team - CPL

John Lewis Home Living Rooms - John Lewis - John Brown Media

Waitrose & Partners Food - Waitrose & Partners - John Brown Media

My Green Challenge - ByKuben: Oslo centre for urban ecology - Geelmuyden Kiese

Add Gaming Experience to your CV - Manpower - Geelmuyden Kiese

W&S Luxury 2019 Campaign - William and Son - Complete Ltd

Stockmann Magazine - Stockmann - John Brown Media

The Explorers BBC Teach - Brickwall

British Airways: BA100 - British Airways - Bridge Studio at News UK

Best Use of Influencer Marketing

An influencer campaign that's deeper than vanity metrics - Adrian Flux Insurance - Fluential

The Chris Evans Breakfast Show with Sky - Sky - Wireless (News UK)

No Nudes For You - The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) - Geelmuyden Kiese

Lucozade Zero x Love Island: Factor Zero - Suntory - MediaCom

Logitech x TRIBE - Logitech - Experian

#HOFERN - Hofer KG - NIMEH & Partners GmbH with Styria Content Creation GmbH & Co KG

Best Use of Innovative Technology

SafeTug 360⁰ Experience - Trelleborg Marine & Infrastructure - Stein IAS

Amundsen - SF Studios - VG Partnerstudio

e-CIMS by Eagle London Agency - Ghana Government/Ghana Missions Abroad - Eagle London 

No Nudes For You - The Norwegian Directorate for Children, Youth and Family Affairs (Bufdir) - Geelmuyden Kiese

Waitrose & Partners Food App - Waitrose & Partners - John Brown Media

Breathe It All In: O2 makes you feel more alive - O2 - Havas Media

#HOFERN - Hofer KG - NIMEH & Partners GmbH with Styria Content Creation GmbH & Co KG

Best Use of Monetised Content

Waitrose & Partners Food - Waitrose & Partners - John Brown Media

British Airways Media - British Airways - Cedar

Coles Magazine - Coles Supermarkets - Medium Rare Content Agency

Qantas Think - Qantas - Medium Rare Content Agency

CIPD Festival of Work - CIPD - Wonderly

Sainsbury's Magazine - Sainsbury's - SevenC3

Best Use of Print

People by PostNord - PostNord - Spoon

National Geographic Kids & LEGO City - LEGO City Arctic - Creature Media (National Geographic Kids)

Circular - Chartered Institution of Wastes Management - CPL

Reach out and Touch - Sappi Europe - John Brown Media

QVB A Fairytale Christmas 2018 - QVB - Plump & Spry

Metropolitan - Eurostar - Cedar

Tesco magazine - Tesco - Cedar

Chernobyl: The Truth - Sky Originals - Bridge Studio at News UK

mPaper - muehlhausmoers corporate communications GmbH - muehlhausmoers corporate communications GmbH

Bentley Magazine - Bentley Motors - Archant Dialogue

Best Use of SEO

Mathematician Reveals Formula for the Perfect Christmas Tree - Admiral - BrandContent

Charting the rise of veganism through data storytelling - The Body Shop - iProspect UK

Azamara - Azamara - VERB Interactive

Life Healthcare Corporate Website - Life Healthcare - John Brown South Africa

Record-breaking YOY organic growth for Towergate - Towergate - Builtvisible

All Things Hair - Unilever - Green Park Content

Best Use of Social Media for B2B

Zurich Municipal Commercialisation Campaign - Zurich Municipal - Specialist

Vodafone Business Brand Launch - Vodafone Business - Vodafone Business

Organic Always-on Approach: NatWest & RBS - RBS Group - Progressive Content

HPE Social Contact Capture - Hewlett Packard Enterprise - Edelman

Autodesk: Future of Manufacturing - Autodesk - Raconteur

The Power of Trent - Rolls-Royce - Ogilvy

Best Use of Social Media for B2C

Bring It Home - Woolworths South Africa - Woolworths Agency and Marketing Team

What's Stopping You? - Reed in Partnership - (In House)

Tesco Homes - Tesco - Cedar

Kulta Katriina: For the urban coffee culture - Kulta Katriina - Vapa Media

Klarna, content for SoMe and app - Klarna - Make Your Mark

The Commuter Challenge - NSB - Geelmuyden Kiese

Gunde’s Relay Team - Preem - Spoon

The Defy Damage Experiment - Joico - Yo Adrian

Goodwood Festival of Speed 2019 Campaign - Michelin - Havas Media

#HOFERN - Hofer KG - NIMEH & Partners GmbH with Styria Content Creation GmbH & Co KG

Best Video - Individual

SafeTug 360⁰Experience - Trelleborg Marine & Infrastructure - Stein IAS

The search for 12-year-old Dante - SOS Alarm - Spoon

Pregnant Maja had a stroke - The Swedish Heart-Lung Foundation - Spoon

The flavor of your roots - GEA - The Nutshell

Eurostar: The Love Train - Eurostar - Cedar

The pitch - Yara International - Geelmuyden Kiese

Living with Alzheimer’s - The Swedish Brain Foundation (Hjärnfonden) - Spoon

NHO - Crossroads - The Confederation of Norwegian Enterprise (NHO) - Redink & Go Electra!

Fear of Flying - Amnesty International - Brickwall

D3O Brand Film - D3O - QPUK

Best Video - Series

No filter - BT Sport - BT sport

History Inspired Makeup Tutorials - English Heritage - English Heritage

Stories of Ambition - JLL - The Precinct

Climate Optimism Project - E.ON - Sanders.Agency

Redink Bouvet Hackathon - Bouvet - Redink

Svensk adressändring (translation: Change of Address in Sweden) - Svensk adressändring (translation: Change of Address in Sweden) - Make Your Mark

The Commuter Challenge - NSB - Geelmuyden Kiese

Stop the Thief: Master Thief - The Swedish Theft Prevention Association (SSF) - OTW

What Was Life Like? - English Heritage - Immediate Media Branded Content

Facebook Presents: Beyond The Screen - Facebook - TCO London & Hope & Glory

Designer of the year

Steve Ellul - Hong Kong Jockey Club and Cathay - Cedar Hong Kong

Kris Short - Mandarin Oriental - Cedar

Clare Watters - John Lewis - John Brown Media

James Wood - Virgin Management Group - John Brown Media

Tan Parmar - Waitrose & Partners - John Brown Media

Jamie McPherson - British Airways - Cedar

Kerry Wakefield - Waitrose & Partners - John Brown Media

Simon Robinson - Stockmann - John Brown Media

Richard Berry - Bentley Motors - Archant Dialogue

Aubrey Smith - CIPS - Wonderly

Editor of the year

Charlotte Jones - Tesco - Cedar

Lauren Rose-Smith - Tesco - Cedar

Tim Hulse - British Airways - Cedar

Mark Tjhung - Hong Kong Jockey Club and Cathay - Cedar Hong Kong

Jessica Gunn - Waitrose & Partners - John Brown Media

Nenad Senic - Lidl Slovenija - PM, poslovni mediji

Andy Morris - British Airways - Cedar

Cathy Wood - Bentley Motors - Archant Dialogue

Robert Jeffery - CIPD - Wonderly

Helena Lang - Sainsbury's - SevenC3

Rising Star

Lisa Arnold - Stein IAS - Stein IAS

Cassidy Cheung - Cathay Pacific - Cedar Hong Kong

Jordan Harris - Volkswagen Group - Wonderly

Rachel Wood - Volkswagen Group - Wonderly

Joe Riordan - Perrys Motor Sales Ltd - Perrys Motor Sales Ltd