Send out brief

Create your campaign brief, with free advice from the CMA. We send to our list of diverse content agencies, who will send back a 1 page response.

Select agency

From the selection of responses, you choose the ones you would like to meet. The CMA facilitates chemistry meetings and final pitches.

Create campaign

Once you've chosen your preferred agency, they will work with you to create and execute after aspect of the campaign.

How does it work?

CMA Advance is a free service that helps brands with live content briefs and RFP’s to find new content partners.

The CMA facilitates an impartial briefing process, exclusive to CMA members, to supply an outline of their credentials, providing clients with a shortlist of agencies that are then invited to pitch for the work, thereby helping brands find that perfect agency to work with.

To date we have serviced over 17 CMA Advance briefs, introducing brands to members with a net worth of over three and a half million pounds.

The CMA promise

  • The CMA will not be involved in any advice beyond the initial brief stage, acting purely in a facilitation role only.
  • The CMA helps clients up until the point where the client chooses an agency list for a pitch.
  • All briefs will be treated as highly confidential. The client name or brand will not be given to CMA member agency in the brief.


If you would like to discuss CMA Advance in more detail please contact:

Catherine Maskell, Managing Director, CMA, +44 7939 581 144
Or fill out the form below and we will get back to you.

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