Quick Look: Upcoming Events

What is CMA Learning?

With the CMA community continuing to grow, we've launched CMA Learning to ensure our members are given the ability to keep up-to-date with content marketing industry news and trends. Because of the current situation with Covid-19, we're offering both our members and non-members the chance to attend for free and learn from these webinars. More information will be provided on this platform in the near future.

Content Experts

We are fortunate to have built a community that includes some of the best content marketing minds in the world. We'll be introducing you to members from across the CMA community, who'll be covering interesting topics which will help you and the team grow.


Learning

Our aim is to educate and inspire those in the content industry, whether you're just starting out in the media industry, or consider yourself to be a seasoned pro. We'll have online webinars across a number of topics, as well as focusing on particular elements within that space.

Thought Leadership

We have a community of great minds, and a wealth of experience, so we're providing a platform to these people. You'll be able to log-in and listen to live case studies, with expert advice. Giving you a one-to-one experience that isn't usually available.


Advice

As well as providing interesting content marketing webinars, we'll also be hosting Live Q&A's with leaders from across the content marketing world. This will give you the chance to put questions to our experts, and to help grow the exchange of ideas across our industry.

Testimonials

"Whilst some businesses are facing the daunting task of furloughing staff or even themselves, the CMA Learning Webinars have arrived filling us all with an incredible amount of positivity by providing us with free knowledge from industry experts that would normally be out of reach. There is no better time to skill up or learn about topics you would normally avoid by simply signing up for free and absorbing the gold that is being published.“

Dan Barrett
Founder of full service digital agency, NRCM

Testimonials

"Insightful. Concise. Practical. I came away from the Content After Crisis webinar with ideas I can put into immediate action for my clients, and feeling upbeat about returning to business as usual when we emerge from this crisis. Brilliant, totally up-to-date content from an excellent and credible presenter in VERB's Stephanie McGrath. Huge thanks to the CMA for keeping us connected and providing truly useful stuff."

Kitty Finstad
Content Director, The Good Vikings

Testimonials

“Thank you so much for the informative webinar “Content After Crisis” that was presented by Stephanie McGrath of VERB. The presentation was extremely relevant to our current situation and she shared valuable insights on the industry and how best to communicate to our consumer during this global pandemic. As a brand involved in tourism, we need to be sure our message is appropriate and on brand. Stephanie provided that guidance, shared examples and made it easy to understand…as well, I felt I wasn’t alone in these challenging times. Thank you CMA for your support – I look forward to the next one!”

 
Douglas Trueblood
Senior Vice President of Marketing, Nassau Paradise Island Promotion Board


CMA Learning Webinar Schedule

Monday 6th April

Binge Marketing

09:30
Carlijn Postma, Founder @ The Post

Sometimes it seems like we've ended up in a film script. And although I'm normally very much in favour of that, I'd rather play a role in a sitcom than in a film about a serious pandemic. But national health is more important than anything else. And so we work massively at home. We videoconference and Netflix as much as we can, the kids only see the teacher on their screen and we subscribe to more podcasts than ever.

Managing Cash Through Disruption

15:30
Deepa Shah, Founder @ Lab Eight

As a Chief Financial Officer who advises and supports fast growing companies in the creative market, Deepa provides tips on managing your cash flow during financial uncertainty. This talk will help guide you through operational management, strategy and growth to keep you going at a time when your clients may be pulling back.
 

Tuesday 7th April

Building an outreach list that really converts in mentions, relations, and backlinks

14:30
Ivan Karmanov, SEMrush

Ivan joins us from SEMrush in this webinar, sharing his experience as Product PR Lead to help you focus your outreach for success.

Wednesday 8th April

The Power of Purpose

09:30
Rowan Morrison, Founder and MD @ Rationale


Rowan will outline the importance of demonstrating brand purpose - particularly in uncertain times, when people are looking to businesses they trust for the right messages. She will run through an approach to uncovering and defining purpose, and share learnings of what does and doesn't work in forming a narrative which brings this purpose to life.

Achieving the Right Tone in a Time of Crisis

14:30
Svein Clouston, Founder and Stratey Director @ Rationale


Svein will explain the importance of tone as an expression of what your brand stands for. He will walk through why you need to keep it simple, especially during this uncertain time, and give guidance on how to deliver positive, purpose-led messages.

Thursday 9th April

Why Creativity Matters More Now Than Ever Before

14:30
Mat O'Brien, Senior Creative Director @ SevenC3


In this webinar Seven C3’s Senior Creative Director Mat O’Brien explores how we can all avoid creative inertia, how we can stay motivated, inspired and continue to collaborate. He’ll delve into why now, more than ever, insight and empathy are the key to unlocking and upholding creative excellence for our clients and our industry as a whole.

Friday 10th April

Monday 13th April

Tuesday 14th April

Stay Home But Stay Creative

10:00
Beth Oddy, Client Partner @ TRIBE

Never before have marketers needed to stay relevant and pivot their strategies to source fresh, timely content… and fast. Join Beth Oddy, Client Partner at TRIBE, as she unpacks how to accomplish this at speed, scale and all while staying home; by tapping into your most creative customers.

Binge Marketing

14:30
Carlijn Postma, Founder @ The Post

Sometimes it seems like we've ended up in a film script. And although I'm normally very much in favour of that, I'd rather play a role in a sitcom than in a film about a serious pandemic. But national health is more important than anything else. And so we work massively at home. We videoconference and Netflix as much as we can, the kids only see the teacher on their screen and we subscribe to more podcasts than ever.

Wednesday 15th April

Stay Home But Stay Creative

14:30
Beth Oddy, Client Partner @ TRIBE

Never before have marketers needed to stay relevant and pivot their strategies to source fresh, timely content… and fast. Join Beth Oddy, Client Partner at TRIBE, as she unpacks how to accomplish this at speed, scale and all while staying home; by tapping into your most creative customers.

Thursday 16th April

YouTube webinar: how to build a brand and generate leads - on a budget!

14:30
Justin Deaville, MD @ Receptional

Within the billions of users frequenting YouTube, you’ll find a segment of people interested in your products or services. And advertising doesn’t have to be expensive, complicated – or feared.

Friday 17th April

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