Every six months the CMA compiles a report on what its members believe are the key trends in content marketing. It is an exercise we have been undertaking for a few years now so we can already see which predictions we got right and which ones, well we're still waiting to happen.

Last year, for example, our members suggested that brands would diversify the type of content they produce, and would also invest in developing multidisciplinary content teams. They predicted that GDPR would have a significant impact on the shape of content marketing and it is clear that the diversification of content continues with agencies bolting on additional expertise through recruitment and acquisition so they they can offer brands an integrated, multi-platform that social issues could come to the fore.


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