The CMA is a not-for-profit organisation with members from across the globe. Our aim is to champion great campaigns and ensure the growth of content, from its creation, right through to measurement, and work right across the content world.
The role of branded content has grown across a range of channels and is now used editorially to engage customers from TV, digital, mobile, and print materials. Formed in 2009, CMA members have produced content for over 1,000 leading brands and form part of the £10 billion industry both in the UK and internationally. Content marketing has become the single biggest channel in the marketing mix and the CMA exists to champion and encourage this growth on behalf of its members. We pride ourselves on being recognised by our members as one of the most innovative and supportive industry associations, and one that aims to create new business opportunities and assisting with growing your brand.