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The Content Summit has grown each year, making it one of the stand out content marketing events, and 2020 is set to continue this!

Our 2019 Content Summit saw 200 content professionals head to the Curzon Theatre, to spend a day listening to industry experts from across the world. We've already confirmed some of the largest companies in the UK to come and share their stories with us.

TICKET PRICE INCLUDES A FULL DAY OF CONTENT, BREAKFAST REFRESHMENTS, LUNCH, AND NETWORKING AFTER THE SUMMIT

Early Bird Price - £149/249
Standard Price - £199/299
Price from March 6th - £219/319
(Member/Non-Member)

Sold out

CONTENT SUMMIT: 2020 AGENDA

Click each dropdown for more information

Keynote: How to create an award winning content marketing campaign

Ole Henrik Stubberud & Trygve A. Tønnessen, Geelmuyden Kiese

Ole Henrik and Trygve work as Creative Director and Senior Creative at Scandinavian communication agency Geelmuyden Kiese, where they have worked for the last three and nine years respectively. They have previously worked at Kitchen-Leo Burnett, Ogilvy & Mather and BBDO.

Working mainly with creative strategy, concept development and idea creation, they are behind campaigns that have won Grand Prix and multiple gold, silver and bronze at the CMA Awards.

Content Session: Purposeful Content

Panel Bio Coming Soon

Hosted by Helen Job, Head of Insights, TCO London

Bio Coming Soon

Lawrence Stafford, Community Brand Director, Finisterre

The ocean’s future is our future, and Finisterre exists to inspire a love of the sea and fuel efforts to protect it. With that mission top of mind, Lawrence Stafford looks after the brand's growing community of sea lovers and ocean activists, empowering people to take action. B Corp certified, Finisterre are committed to being a positive impact on business.

Leanne Marshall, Chief Marketing Officer, Yoti

Leanne Marshall is the Chief Marketing Officer at Yoti, a B Corp striving to be the world’s trusted digital identity platform. A lover of technology and a self confessed tech geek Leanne is always on the lookout for new trends. One of her proudest achievements is being a founding member of the women in business initiative at EE/BT, and then repeating at Yoti with some of the great women she works with now.

 

Hege Sæbjornsen, Country Sustainability Manager, IKEA

Hege is responsible for overseeing and leading the successful delivery and integration of the 'People and Planet Positive' strategy, which includes establishing IKEA as a leader in creating and running innovative, sustainable places, supporting the bold ambition of becoming a climate positive and 100% Circular business, making healthy and sustainable living mainstream and affordable for all, and demonstrating responsible business action leadership.

Josephine Parmee, Global Head of Activism, The BodyShop

Josephine is a girls’ and women’s rights activist. She is passionate about the role of business in driving change in an unequal and outdated system. She is the Founder of the Health not Hygiene campaign, fighting menstrual stigma through renaming and reclaiming menstrual language. Josephine previously held campaigns and partnerships positions at Plan International –an NGO that fights for girls’ rights – and was part of the team who designed and launched Girls Get Equal, a global campaign supporting young feminist activists.

Lightning Session: Selling Social

Joanna Boyd, Director, Wochit

Joanna is the Director of Business Development at Wochit, a cloud based video creation platform. With over 7 years of experience in large media organisations, such as AOL, Huffington Post, Verizon and ITN Productions, Joanna has focused her career on discovering the perfect formula for video content across social platforms. Having grown ITN's social channels by over 1 million and increasing revenue across their social media she is constantly on a quest to find the right content to help grow audiences.

Content Session: Using content to build communities

Content agency Dialogue will be discussing the emerging and increasingly important role of brand communities as a way to both retain customers and generate word of mouth. With our expert panel, we’ll be discussing opportunities, content and how they play a very different role to social media.  

Hosted by Craig Nayman, Executive Director, Archant Dialogue

Craig originally joined Archant from the Red Cannon Consultancy where he worked on commercial development with brands such as Arsenal FC, The All England Club (Wimbledon), Bath Rugby, DCM (Digital Cinema Media), Sky, TV 3 in Ireland, and Chinese Central Television.Prior to that Craig was Head of Corporate Sales at Arsenal FC and also spent eight years at ITV.

Lisa Targett, UK General Manager, TRIBE

In her first two years at the helm, TRIBE has partnered with some of the world’s biggest brands like Waitrose, Rimmel, Amazon, TikTok & Unilever - attracting a new round of investment and the attention of the world’s most decorated marketer Keith Weed (ex-CMCO Unilever) when he came on board as an investor and advisor himself.

Benji Vaughan, Founder and CEO at Disciple Media

Benji founded Disciple after 15 years as a record producer, artist and record label partner. He founded Disciple out of frustration with how social media had not led to a deeper connection with his network fans and belief that fans were the true capital of the label. This led to the mission Disciple is on – to create a network of independent communities driven by passion where the community host owns the value of their network. Today Disciple helps hundreds of hosts to build thriving communities that deliver true value

Nisa Bayindir, Consumer Psychologist and EVP of Behavioural Science at Pulsar

Nisa Bayindir is award-winning strategist, consumer psychologist, public speaker and Executive Vice President of Behavioural Science at audience and social intelligence platform, Pulsar. Her experience spans from The Telegraph to Pottermore.

Terry Kaigg, Project Manager, Harley Davidson

Terry's role is to own and develop Harley-Davidson’s HOG and Community Programs for the international markets (everywhere outside of the USA).

Lightning Session: Your content isn't sh*t, you are!

Andy Barr, CEO and Founder, 10 Yetis

Andy Barr, 43, Capricorn, is CEO of 10 Yetis Digital. Andy speaks at conferences and events around the world on content marketing campaigns and his agency are pioneers in areas such as cross platform content campaigns. 10 Yetis has delivered projects for brands such as Superdry, Carwow, Huel and Made.com.
 
Andy regularly features as a branding, marketing and media commentator for the likes of the BBC, ITV, Channel5 and national and international media outlets. He has many leather bound books and his apartment smells of rich mahogany.

Content Session: The anatomy of an award-winning low budget campaign  

Sharon Flaherty, Managing Director, BrandContent

Sharon is the Managing Director of BrandContent, a specialist content agency nominated the best small content agency in the UK for two years running. From helping individual brands drive more than 1 million visits a month to their branded content, to having their content featured on different websites more than 20,000 times, Sharon has dedicated her career to content and how it can help brands deliver on their goals.

Victoria Newman, Head of Content/PR, Admiral

Victoria is the head of Content, PR and Social at FTSE100 insurer, Admiral. She has over 15 years experience in marcomms having managed public relations and social media at The Royal Mint and Yankee Candle and has also worked across travel, tourism, utilities, property, personal finance, and energy sectors agency side.

Content Session: Risk, Reward and Reputation’- Navigating the delicate eco-system of B2B social media

Panel Bio Coming Soon

Sam Gallagher, Commercial Director, Progressive Content

Sam joined Progressive in 2014 to play a lead part in the development of its Content Cloud® platform and oversee the agency’s strategic client work. With over 15 years of specialist B2B agency experience, he has overseen a multitude of content and media campaigns for significant blue chip clients such as ICAEW, Schroders, AAT, Knight Frank, KPMG, RBS Group, Grant Thornton and the London Stock Exchange.

Rebecca Burt, Head of Content, Royal Bank of Scotland

Rebecca’s focus is on building awareness and engagement with the support NatWest offers established businesses and aspiring start-ups to achieve their ambitions. By developing resources, solutions and access to networks, Rebecca and her team are aiming to help 50,000 more businesses get started by 2023. And one of the key ways they’ll do that is through content. Through digital content, podcasts and events, Rebecca’s team works to ensure everyone has the same level of access to business support and knowledge.

Rebecca has been with NatWest for over 18 years and has a strong background in a broad variety of Marketing roles. She’s passionate about helping people fulfil their potential, and acts as mentor to a number of people to support their development and help them achieve their goals.

Oliver Mott, Global Social Media Manager, Grant Thornton International

Oliver has worked both agency and client-side in the professional services sector for almost ten years. At Grant Thornton he is helping their 130 firms and 55k transform the way they use social media using a mix of technology platforms, data analytics, psychological warfare and GIFs.

Karen Fewell, Director, Digital Blonde

Karen is a speaker and industry commentator on social media, marketing technology and future-proofing your brand. She is the founder of Digital Blonde, a leading agency specialising in the hospitality sector covering both B2C and B2B markets. Karen works with food and drink brands, hotel, pub and restaurant chains alongside suppliers to the foodservice and hospitality industry. She is well-known for applying the principles of psychology and consumer behaviour into her social marketing strategies.

Blayne Pereira, Senior Social Media Manager, Progressive Content

Blayne heads up the social media at Progressive Content, leading a team that won the 2019 CMA Award for Best B2B Social Media for their work with the RBS/NatWest Group. He has overseen the creation and development of the agency’s social output across several clients and platforms, which includes content strategy, campaign delivery, channel management and detailed stats reporting.

Lightning Session: Using Twitter to drive your outreach strategy and gather media insights

Kristina Lazarevic, Senior Digital PR Executive, Builtvisible

Kristina joined Builtvisible from a traditional PR agency and carved her path within the agency’s Digital PR team as a Senior Digital PR Executive. Within her role, Kristina oversees outreach strategy for campaigns and tactical link building, as well as broader content strategy projects and ideations.

Kristina loves to push the boundaries of creativity, coming up with innovative ideas that can be translated into engaging, link-worthy campaigns that will resonate with audiences and the media.

Content Session: Sound with vision 

Content Session Coming Soon

Mark Rivers, Managing Partner, Somethin' Else

Coming Soon

Keynote: Pitch perfect content, confessions from client and agency side

Matt Stockbridge

Matt has spent his entire career working in Insights and Analytics. He has 17 years of agency experience in client servicing roles with Kantar and then spent 10 years client side at Cadbury initially and then Mondelez.

He has also held key industry positions including being chairman of ISBA’s Insights & Effectiveness Group and a member of their Executive Committee. He was also an active member of the IPA Effectiveness Advisory Board and UKOM Commercial Board.

Keynote Session: SEMrush and Greenpark Content

The content challenge and delivering to consumer audiences at scale

Join Green Park Content’s Head of Search and Innovation, Jonathan Fink as he talks us through their ‘Best use of SEO’ CMA award winning case study and the fundamental role content marketing can play in driving optimum search results.  

In this session, Jonathan will share first-hand insights into the project’s conception, development and successes. Most importantly he will reveal the team’s biggest pitfalls and learnings and offer insights into how they continue to grow and evolve the platform 5 years since its inception.

Jonathan will also focus on SEO best practice, best in market tools and offer practical tips into how you can build a detailed understanding of consumers' needs, behaviour and ambitions to meet the content challenge of delivering to consumer audiences at scale across multiple linguistic markets.

CMA SUMMIT TICKET ALSO INCLUDES:

Refreshments
08:00 - 09:00

Full Lunch Provided
12:20 - 13:20

Post-Summit Networking
17:00 - 19:00


Content Sessions

We've invited award winning content specialists to talk openly about their success stories, and these sessions feature great speakers from both client and agency side.

Lightning Session

These 10 minute lightning sessions are designed to articulate a particular topic in a quick and insightful talk. We'll have three lightning sessions, focusing on three different areas.

Keynote Speakers

CMA Content Summit Refund Policy

Refunds can only be processed by notifying the CMA before 19th February, 2020 (one month before the Content Summit). From 19th February, 2020, tickets can only be refunded if the event is cancelled.

Tickets are transferrable - please get in touch if you'd like to change the name of an attendee

CONTENT SUMMIT SPONSORS