CMA SUMMIT REPORT

Content has become a broad industry, made up of a wide range of agencies creating award-winning work for a huge amount of brands. Key to the success of content marketing is the enthusiasm and knowledge of its agencies and people, who constantly strive to push the discipline forward, producing more and more innovative solutions leading to greater effectiveness and success.

The 2019 CMA Summit was a forum for these people, a chance for them to debate and discuss the many developments in the industry and unlock the latest thinking in content, in all its forms. Whether it was a deep discussion on the role of data and technology in the creative process or the importance of using content and advertising as a force for good, the ideas and insight not only provided those attending with armfuls of inspiration to take back to the office, but a ‘state of the nation’ snapshot that content marketing practitioners can use as a valuable indicator of the direction the industry is taking.

Fill in the form below to download our free report from the Summit, which looks at the major talking points from the day, along with comments from some of the leading content marketeers.