Learn how to rank your website on Google and other search engines with SEO (Search Engine Optimisation). SEO is extremely important if you’re interested in driving relevant, targeted traffic to your website. In this workshop we'll explain the strategies for creating an effective SEO campaign that improves your online visibility and brings potential customers to your company website.
The course will focus on Three Key Areas
Technical SEO - Is your site fit for purpose?
On Page SEO - Does your site have the right messaging to resonate with your potential clients?
Off Page SEO - The importance of building links and providing frameworks to do so effectively?
Who is the course for?
- Importance of SEO
- Keyword Research + Competitive Analysis
- On-Page Optimisation
- Off-Page Optimisation
- Link Building Strategies
- SEO Tools
Monday 22nd April 10am-5:00pm
The session is limited to 15 people, so please book early to reserve your place.
CMA Member: £199 plus VAT
Non-member: £299 plus VAT
The CMA, WeWork, 3 Waterhouse Square, 138-142 Holborn, EC1N 2SW
About the Instructor
Kobi Omenaka, Podcaster, Digital Marketing Consultant and Startup Mentor
The Guardian’s “The Business Podcast”, The Kobestarr Digital Podcast, The Wire: Stripped Flixwatcher
Kobi is a prolific podcaster and recently worked with The Guardian newspaper and media group as host on the “Meet The Mentor” series of podcasts where he interviewed notable brands and entrepreneurs such as Cath Kidston, Jo Fairley (Green and Blacks) and Lord Bilimoria (Cobra Beer).
As an independent podcaster he has also launched a number of shows most recently with “The Wire: Stripped” which hit the #1 in both the iTunes “TV and Film” chart and the “Culture” chart. He is an engaged part of the podcast community in the UK in helping to launch the “British Podcast Awards” in 2017 and being an admin on the 5000 strong “Podcasters Support Group”
Kobi’s background is as a Chemical Engineer in the Oil and Gas Industry and he completed his 2nd Masters degree in Social Media (MA) from the University of Salford, Manchester whilst working full time in Norway.
He enrolled in the Social Media Masters purely due to fascination with the subject matter and wasn’t expecting it to lead into career change! After finishing the course he was approached for help with Digital Marketing and Social Media on various projects for companies and charities in the UK and Norway. This social media consultancy work started life as “interesting side hustles” but grew to engage him in the evenings and weekends.
The “big push” into freelancing full time came as a result of the drop in the Oil and Gas market resulting job losses but, more importantly, the perfect opportunity to work in an industry that he loves.
Kobi primarily works as a freelance digital marketing consultant and works with established companies such as “Amnesty International” and “The Guardian” to startups and charities at all different stages of growth.
He is also a mentor with the “500 Startups” accelerator that was launched by early Paypal employees.