BIGGER B2B BREAKFAST

6TH JUNE 2019


AGENDA

09:00 - Registration and Breakfast
09:30 - Keynote: Tony Langham, Chief Exec, Lansons
10:00 - Panel - Using content marketing to build trust
10:45 - Networking Break
11:15 - Keynote: Jack Dyson, Global Head of Content Strategy, SAP  
11:45 - Panel session - Nailing your B2B content strategy
12:30 - Finish

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KEYNOTE

Do the right thing and they‘ll trust you

Why marketing is most effective in organisations that manage their reputation properly.

TONY LANGHAM, CHIEF EXEC, LANSONS

Tony co-founded Lansons in 1989 and has advised Governments, organisations and companies on their image and reputation for over 30 years. He has an active non-executive career and has been named by Debrett’s as one of the 500 most influential people in the UK.

Tony is Chief Executive and retains an active consultancy role across a range of Lansons clients. His work is split between building reputations for organisations growing rapidly in the market and protecting the reputations of those with a leading position to maintain. His specialisms include launches, M&A, IPOs and crisis and issues management. He also advises Prime Ministers, Chairs and CEOs on personal reputation.

PANEL : USING CONTENT MARKETING TO BUILD TRUST

Our panel of experts will discuss how using content marketing effectively can build trust with your B2B audience. Hear how using content can create lasting, meaningful engagement whilst successfully guiding leads down the funnel, from awareness to purchase. Our speakers will touch on the many facets of content ranging from video, print, case studies and telling visually led data-driven stories.

Moderator: Sophie Hewitt-Jones, Director - Client Services, CPL
Dan Davey, CEO, Progressive Content
Emily Clayfield, Senior Content Marketing Consultant, Builtvisible
John Cooper, Content Director, Editions Financial
Martin MacConnol, CEO, Wardour

KEYNOTE : CONTENT THAT WORKS

How Journalistic Hacks Can Save B2B Marketers

AMY HATCH, HEAD OF GLOBAL CONTENT, SAP
JACK DYSON, HEAD OF CONTENT STRATEGY, SAP

Don’t tell stories, sell what you know by creating B2B content that’s bold and brilliant. Jack’s journalistic approach is born from working on some of the world’s best known publications. He will address B2B as a luxury purchase, explain his approach to couture content, and show how to set up your content strategy and organisation for success in order to squeeze maximum value from it.

 PANEL : NAILING YOUR B2B CONTENT STRATEGY

Recent research shows that only 39% of B2B Marketers have a content strategy, so with this in mind our panel of B2B experts will discuss everything you need to nail your content strategy, from identifying your target audience, setting clear campaign goals, creating content that converts using engaging storytelling tactics and how you can effectively use B2B influencers.

Moderator: Simon Bates, Co-Founder & Creative Director, Touchpaper
Jess Pike, Head of Content, Spoon London
Rob Mitchell, CEO, Longitude
Scott Manson, Director of Content & Experience Planning, Ogilvy
Bian Salins, EMEA Lead - Content Marketing Consulting, LinkedIn


THE VENUE: The London Transport Museum, Covent Garden

SPONSORS
Market Recruitment is an inbound recruitment agency that's obsessed with connecting ambitious B2B Tech businesses with ROI-focussed marketers to ignite growth and happiness.
 
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