Storytelling in content marketing is key to provoke an emotional response with your consumers, our panel of speakers will discuss how to tell effective stories across all media formats, whether it be for long form or short form content. The importance of creativity cannot be forgotten in the pursuit of effective and profitable marketing, our speakers will discuss how to strike the perfect balance.
Nick Wright, Managing Director, Jump (part of Havas Group Media)
Victoria Pollard, Consultant and Content Practitioner
Simon Shelley, Global Director of Programme Partnerships, BBC
Kathi Hall, Head of Content Strategy, Age UK
Adam Millbank, Director, JonesMillbank