BIGGER MULTIMEDIA BREAKFAST

25TH SEPTEMBER 2019


AGENDA

09:00 - Registration and Breakfast
10:00 - Panel - The Importance of Storytelling
10:45 - Networking Break
11:15 - Keynote: News UK and AXA
11:45 - Panel session - Using multi-media in your strategy
12:30 - Finish

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The CMA “Bigger Breakfast” returns on the 25th of September to tackle the topic of using multimedia in content marketing. The full morning conference will feature panel sessions on the importance of storytelling and how to use multimedia in your content strategy, which will delve into the resurgence of media formats such as print media along with the importance of creativity for profitable content. With plenty of networking opportunities at the iconic London Transport Museum, this is not to be missed!

EVENT SPEAKERS

PANEL: THE IMPORTANCE OF STORYTELLING

Storytelling in content marketing is key to provoke an emotional response with your consumers, our panel of speakers will discuss how to tell effective stories across all media formats, whether it be for long form or short form content. The importance of creativity cannot be forgotten in the pursuit of effective and profitable marketing, our speakers will discuss how to strike the perfect balance.

Nick Wright, Managing Director, Jump (part of Havas Group Media)
Victoria Pollard, Consultant and Content Practitioner
Simon Shelley, Global Director of Programme Partnerships, BBC
Kathi Hall, Head of Content Strategy, Age UK
Adam Millbank, Director, JonesMillbank

 

PANEL: USING MULTI-MEDIA IN YOUR STRATEGY

Our panel will discuss everything you need to stay ahead of changing media formats, while highlighting the resurgence of older formats such as print. You’ll hear how to create and distribute content successfully across multiple differing media formats.

Ryan Battles, Content and Brand Director, Dialogue
Martin MacConnol, CEO, Wardour
Kathryn Jeffries, Content Director, Future Fusion
Danni Spencer, Group Head of Creative, News UK

HIGHLIGHTS FROM THE BIGGER B2B BREAKFAST

VENUE: THE LONDON TRANSPORT MUSEUM, COVENT GARDEN
CMA EVENT SPONSORS

Profiles Creative have been connecting the very best talent in the creative industry to the finest brands and agencies since 2002. They work with the most talented people across Design, Ecommerce, Marketing, PR & Comms and Client Services, partnering with the most innovative agencies, as well as top fashion houses, luxury brands, global retailers, and cutting edge travel & leisure companies.

Ahamo enables you to easily capture and record your thoughts whilst attending a live event. It links your thoughts to the context in which you captured them and give you the opportunity to reflect on those ‘aha moments’ post event. It shifts learning through live event into on-demand video, from a passive experience to an active engagement, yielding better learning outcomes.