Retail: We will explore the retail market and help the audience understand the best way to approach a large audience. The nature of many retail stores is having to create content for a large audience, how do they do this - is this through segmenting their audience and creating lots of content, or thinking more creatively and looking at ways of including a higher percentage of that audience? Our panel will explain what they believe is the best method for creating and distributing content.
Luxury: Explaining how luxury brands use content marketing to make contact and persuade their most discerning audience in a language and aesthetic that is both in-keeping with the brand, and high production values that go with it. We’ll also give tips on how to achieve high-production value content, on a smaller budget. Our speakers will delve into how we create interactive personalised content so the journey is intimate, experimental, and immersive.