This event is for anyone who’s already creating content, or is looking to see how different organisations create content for their audience. We’ll be asking our speakers to talk about how they create content for a large/small/niche audiences, and to what degree will the creation and delivery differ.
Retail: We will explore the retail market and help the audience understand the best way to approach a large audience. The nature of many retail stores is having to create content for a large audience, how do they do this - is this through segmenting their audience and creating lots of content, or thinking more creatively and looking at ways of including a higher percentage of that audience? Our panel will explain what they believe is the best method for creating and distributing content.
Luxury: Explaining how luxury brands use content marketing to make contact and persuade their most discerning audience in a language and aesthetic that is both in-keeping with the brand, and high production values that go with it. We’ll also give tips on how to achieve high-production value content, on a smaller budget. Our speakers will delve into how we create interactive personalised content so the journey is intimate, experimental, and immersive.