CONTENT BREAKFAST - RETAIL AND LUXURY


Content Breakfast April

This event is for anyone who’s already creating content, or is looking to see how different organisations create content for their audience. We’ll be asking our speakers to talk about how they create content for a large/small/niche audiences, and to what degree will the creation and delivery differ.

Retail: We will explore the retail market and help the audience understand the best way to approach a large audience. The nature of many retail stores is having to create content for a large audience, how do they do this - is this through segmenting their audience and creating lots of content, or thinking more creatively and looking at ways of including a higher percentage of that audience? Our panel will explain what they believe is the best method for creating and distributing content.

Luxury: Explaining how luxury brands use content marketing to make contact and persuade their most discerning audience in a language and aesthetic that is both in-keeping with the brand, and high production values that go with it. We’ll also give tips on how to achieve high-production value content, on a smaller budget. Our speakers will delve into how we create interactive personalised content so the journey is intimate, experimental, and immersive.

GET YOUR CONTENT BREAKFAST TICKETS HERE

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OUR SPEAKERS

LIVIA STEFANINI - Head of Havas LuxHub UK

Livia Stefanini is Head of Havas LuxHub UK. Raised in Rome, Moscow and Washington DC.; then working in New York City, Sydney, Australia and London, Livia has always been inspired to connect with international audiences and build sophisticated brands that can transcend national boundaries. Before joining LuxHub, her range of experience agency side (and in-house) included fashion, lifestyle, and hospitality brands such as Valentino, NetJets, BMW Interactive, The Dorchester Collection, P&G Beauty and The Wall Street Journal. Now with Havas, Livia is leading the strategy and vision throughout LuxHub's range of clients and consulting projects.

  • Topic:

Luxury media is in a state of flux – there are no more rules and traditional media mixes cannot promise results. What does work? Peaks of hype, desirable collaborations, one of a kind experiences as well as stand out creative. In a nutshell content is what cuts through but how brands deliver the right content can be a difficult path to navigate.

 

NICOLA BRAY - Founder of Maze Media Group

 

Nicola is an experienced marketing consultant and content marketing specialist. Nicola is the founder of the Maze Media Group, which is a collective of niche, specialist agencies. To The End is an content marketing agency with a big focus on niche audiences. Fluential is an Influencer Agency who work with influencers and brands to deliver bespoke campaigns across social media. Studio 20a are a branding and design agency. WXVE are a film and TV Studio. Otimyzd specialise in paid search, and Hut42 specialise in Digital Technology/Software.

Topic:
Nicola will talk about how you can identify smaller audiences and how her team creates content based on a smaller audience size, and will share some of the success they've had in doing this.

EMILY CLAYFIELD - Senior Content Consultant, Builtvisible

 

Specialising in content strategy, Emily provides brands with an objective, data-driven view of their competitive landscape. Leading product development and proposition for content strategy at Builtvisible, Emily is responsible for the performance and quality of all strategy projects across the content team.

Topic:
Through working with a number of large e-commerce clients, Emily will be talking about how you can create content for a large audience; from looking at the brainstorming stage, right through to some of the key things to help run a successful campaign.


THE VENUE
CONTENT BREAKFAST DETAILS

BREAKFAST WILL BE SERVED FROM 08:30

PRESENTATIONS WILL BEGIN AT 09:00

NETWORKING UNTIL 11:00

If you have any questions, or require assistance, please contact hugo.desoissons@the-cma.com and he'll be able to help.