An event championing women working in content, and discussing the challenges (if any) they would encounter working within the content industry. We’re also looking to investigate how targeting women is different to targeting men, and how men can work better when running female focused product accounts. We’d love to hear positive stories of women working within the content industry.
CONTENT BREAKFAST - WOMEN IN CONTENT
GET YOUR CONTENT BREAKFAST TICKETS HERE
ROWAN MORRISON - EDITIONS FINANCIAL
Rowan Morrison, Group Managing Director of financial services content agency Editions Financial, has not taken a typical career path to a leadership role and is not a typical ‘agency MD’. With a first degree in Drama, Rowan then studied Marketing, beginning her career as a journalist before a brief turn as a screenwriter, then another to study law, before finding her forever home in content marketing.
Rowan has a unique approach to people management and agency culture, nurturing creativity and quality, and staying true to herself rather than moulding to expectation. Passionate about championing female leadership and female creatives in marketing, and encouraging ambition and fresh thinking in her team, she is a compelling, fun speaker, drawing from a variety of eclectic inspirations, and with a clarity of perspective that resonates.
- TALKING POINTS
- She will speak frankly of her learnings, mistakes and successes, practical initiatives she uses to motivate her team and nurture female talent – and talk more widely on what she feels are pitfalls to avoid, examining areas where the marketing industry still needs to change.
DANNI SPENCER - NEWS UK
Danni is Group Head of Creative at Bridge Studio which is part of News UK, home to iconic brands such as The Times, The Sunday Times, The Sun , Virgin and Talksport.
Danni has over a decade of branded content experience having begun her career in Event management for a local radio station, before moving into Project management within the radio division of The Guardian. She then rose through the ranks at Bauer Media with various roles in commercial programming and production which involved idea generation, pitching, writing, producing and managing talent across multiple brands such as Magic, Absolute, Grazia and Heat.
She joined News UK three years ago and in her current role manages a team of Creatives who respond to agency briefs and then implement campaigns across multiple platforms, with Danni acting as a key link between the commercial and Editorial floors.
- TALKING POINTS
- Danni will touch upon her own experience of working in media with some thoughts on how we can better support women coming through the ranks, before focusing on looking at how brands advertise to women, the pitfalls to avoid, along with examples of whose getting it right and who could be doing things better.
SHARON FLAHERTY - BRANDCONTENT
I love content and I love building things. No, I don’t mean Ikea furniture. I’m very bad at that but I am good at taking nothing and building it into something; that’s what I love.
Sharon was a journalist, she also ran content, PR and social teams at big brands, and built the best small content agency in the UK (as awarded by the Content Marketing Association). The convergence of that experience has helped her create something special at BrandContent, as did the convergence of the disciplines of Content, PR, Social and SEO and now emerging technologies.
From helping individual brands drive more than 1 million visits a month to their branded content, to having their content featured on different websites more than 20,000 times, I’ve dedicated my career to content and how it can help brands deliver on their goals
- TALKING POINTS
- Sharon will talk on her experiences of being a small agency, the fact that she is not based in London, imposter syndrome, the importance of building your own personal brand with content marketing and empowering your team to drive results.
SANDRA AND REBECCA - SUPERHUMAN
Sandra is an insatiable problem solver working across both global and local businesses including Bacardi Global Brands and Red Bull.
Rebecca is an award winning Creative Director, a Cannes Lions judge and creative trainer, who has worked across a mix of iconic brands from Adidas to Novartis.
- TALKING POINTS
- The importance of content in building a female community. In this topic we’ll explain the importance of community for our business and how content has played an important role in building community connection amongst The Connective, SuperHuman’s community of influencer and thought leaders.
CONTENT BREAKFAST DETAILS
BREAKFAST WILL BE SERVED FROM 08:30
PRESENTATIONS WILL BEGIN AT 09:00
NETWORKING UNTIL 11:00
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