CONTENT BREAKFAST: INFLUENCER MARKETING

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Influencer Marketing Event Poster
A huge thank you to Jump, Havas Group Media’s content and partnerships hub for partnering with us to run this Influencer Marketing Content Breakfast.

Our Content Breakfast events are set up to inform and educate industry professionals on the latest Content Marketing trends. Each event focuses on a particular topic, and are often suggested to us by our members, or from a recent change in the world of content.

This breakfast will focus on Influencer Marketing and our speakers will cover the current trends in the industry, with some great case studies and insight. Each speaker will present for 15 minutes, then come together at the end to form a panel for a Q&A to end the morning.

Our Content Breakfast is a great chance to meet other Content Marketing professionals, whilst picking up tips, and hopefully taking away some great insights and knowledge which you can action when connected back to your team.

GET YOUR CONTENT BREAKFAST TICKETS HERE

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EVENT SPONSOR


CONTENT BREAKFAST SPEAKERS

DIDRIK SVENDSEN, CO-FOUNDER - TAILIFY
How to strategically measure your influencer marketing ROI
Didrik Svendsen is a Co-Founder of the data driven influencer marketing agency, Tailify. Awarded Forbes 30 under 30 in 2019, Didrik has worked on more than 2,500 influencer marketing campaigns with brands & media agencies across the Globe, helping the industry to understand how to get influencer marketing done, the right way.  
 

 

HARRY HUGO, CO-FOUNDER - GOAT AGENCY
Mythbusting in the Influencer Marketing industry
Harry set up his first business when he was 16, a football fan site network with 60 websites and over 500 global writers before starting Goat. Since Harry founded Goat, the company has grown from 3 to over 120 staff in three years, with offices in London, New York, and Singapore, and worked with brands including BBC Sport, New Look, and Malibu. Agency relationships include Havas, BBH, and Mediavest.
LISA TARGETT, UK GENERAL MANAGER - TRIBE
Influencer Marketing for marketers who hate Influencer Marketing
Lisa Targett is UK General Manager of TRIBE, the self-serve marketplace that connects brands with everyday people to celebrate them through beautiful content.  

Founded in Australia in September 2015, and launched in the UK in April 2017, TRIBE has connected over 10,500 brands with 50,000 influencers generating 650,000 pieces of branded content globally for the likes of Unilever, Amazon, Topshop, American Express, Selfridges, Mars and Diageo. 
SCOTT GUTHRIE, INFLUENCER MARKETING CONSULTANT
Why doing the right thing within Influencer Marketing is good for business

Scott is an independent Influencer Marketing consultant, working with brands, agencies, and platforms to generate meaningful results by smarter influencer marketing decisions. Scott is often invited to speak at events across the UK, as well as being a guest university lecturer, active blogger, industry awards judge, and media commentator. He previously worked as a management consultant and at Ketchum as Digital Director - Influencer Relations.


THE VENUE: 3 THE HKX BUILDING, PANCRAS SQUARE, LONDON N1C 4AG

ADDRESS: 3 THE HKX BUILDING, PANCRAS SQUARE, LONDON N1C 4AG

CONTENT BREAKFAST DETAILS

08:30 // COFFEE AND NETWORKING
Full breakfast will also be provided

09:00 // PRESENTATION BEGINS

10:30 // PANEL Q&A

If you have any questions, or require assistance, please contact hugo.desoissons@the-cma.com and he'll be able to help.

#CONTENTBREAKFAST


A HUGE THANK YOU TO JUMP FOR PARTNERING WITH THE CMA TO PUT THIS EVENT ON

Jump, Sitting at the intersection of media and creative, their mission is to connect brands with their audiences through data-driven, human-inspired storytelling – creating media that moves people, performance, and profit.

Thinking about the story that the brand needs to tell, how they want to tell it, and across which mediums will allow them to do it most effectively, ensuring the brand stays front and centre throughout.

Combining media tools, data, and thinking with creativity to deliver meaningful stories. Through collaboration and their internal village production capabilities, providing end-to-end creative and content, while working collaboratively with media partners to deliver performance-driven partnerships.