CONTENT BREAKFAST - SOCIAL MEDIA

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Our Content Breakfast events are set up to inform and educate industry professionals on the latest content marketing trends. Each event looks at a particular topic, and are often suggested to us by our members, or from a recent change in the world of content.

This breakfast focuses on social media and we have an amazing line-up, covering topics on ROI, social media integration, whether brands need to be on social media, as well as finding out how you can use social media when your PR campaign is 'lagging'. We'll have six speakers presenting at this breakfast, followed by a short Q&A, with questions from Twitter and those present at the breakfast.

Our Content Breakfast is a great chance to meet other content marketing professionals, whilst picking up insights, and hopefully taking away some great tips and knowledge which you can action when connected back to your team.

 

GET YOUR CONTENT BREAKFAST TICKETS HERE

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EVENT SPEAKERS

ED MARRIAGE, WONDERLY

Ed recently re-joined Haymarket after a 10-year stint growing digital businesses at Immediate Media, Time Inc and latterly as a board director at Factory Media. His specialism includes audience development, product management and commercial strategy. At his last company, Ed and his team built social audiences reaching more than 300 million per month and produced and distributed award-winning video content for some great brands including; Jeep, Nike, Microsoft, and Ford. Now Ed’s focus is helping clients to produce and build their own media channels.

Ed will be questioning the decision of brands such as Lush and Wetherspoons to pull out of social media and consider what is the best strategic use of social media channels to succeed today.

ANDY BARR, 10 YETIS

Andy Barr is the co-founder and MD of 10 Yetis, a digital agency with a strong public relations and social media heritage. The company has worked with a large number of brands across many varying sectors, from the likes of Superdry, National Trust, Made.com, and VoucherCloud through to, BroadbandChoices, GoCompare, and Confused.com (plus many more).

Andy has spoken at conferences around the world on PR, social media, content marketing, video, and influencer marketing campaigns. Prior to starting the agency Andy blagged his way into a number of senior marketing and public relations roles for brands such as AXA, FirstGroup and even a former nationalised power company (he really is that old). A massive fan of puns and the term “dark social”.
 
Andy'll be covering ways to use social media when your PR campaign hasn't gone too well, or needs a boost!

 

Andy Barr, Speaker
LISA TARGETT, TRIBE

Lisa Targett is UK General Manager of TRIBE, the self-serve marketplace that connects brands with everyday people to celebrate them through beautiful content.  

Joining TRIBE from Mail Advertising where she was responsible for 65% of the publisher's UK digital revenue, after successfully establishing their standalone commercial operation in Sydney.  

Within her first year at the helm, TRIBE UK’s revenues have soared beyond forecast - accounting for over 50% of global revenues and showing no signs of slowing down. For her achievements, she has been recognised as part of The Drum’s #50Under30 and named one of Diversity Journal's Women Worth Watching in 2018. She is recognised as a thought-leader within Marketing & Advertising, delivering keynotes at Decoded, Millennial2020, Ad:Tech, and frequently commenting on industry news for Forbes, The Drum, Campaign & Business Insider.

Lisa will be talking about ROI and how brands are measuring their social media campaigns.

 

BRYN FOWEATHER, PUNCH COMMUNICATIONS

Bryn Foweather is Head of Social Media at Punch Communications - a full-service social agency with specialists across data and analytics, trend forecasting, strategy, creative, production, live broadcasting and community management.

Bryn’s job is to deliver the highest level of performance for clients, every day – bringing with him a wealth of experience - having worked with brands including LinkedIn, Barclays, Legal & General, Electrolux, Sony Mobile, Habitat, John Lewis, River Island, and Space NK in recent months. When he is not building campaigns, creating remarkable content strategies and tracking the ROI of social, he is rocking the dancefloor on the decks with his brand Superfly, and supporting his beloved Owls – or in his words, the ‘massive’ Sheffield Wednesday.

ANDREW KO, PERSONALYZE

A thought leader on the big data revolution in social experiences, Andrew completed his PhD studies at the University of Manchester in 2014. His doctoral research involved exploring how emotions and context shaped people’s social identities and experience and what insights can be drawn from this data. This research later became the foundation for Personalyze's proprietary technology. Andrew also has an MBA from the Rotman School of Management, University of Toronto.

Andrew will be talking about how to maximise engagement for your organic and paid social content

WILL PYNE, BRAVE BISON

Will Pyne will talk about the world of content creation and distribution from a publisher and media owner's perspective. Brave Bison owns and operates circa 20 channels and has a content production studio in Hoxton. Will is particularly interested in a purpose-driven agenda at a time when there is too much content and attention is becoming scarcer. He will introduce some of Brave Bison’s channels and focus on the United Nations backed channel, Mutha and discuss how they are making an impact on real people and the environment through content.

Will will be talking about the challenges in building channels/brands?

WILL PYNE, BRAVE BISON

Bio coming soon:

Topics Coming soon:

 


THE VENUE: ETC VENUES, HATTON GARDEN, EC1N 8HN

Address: 51-53 Hatton Garden, Holborn, London EC1N 8HN
 
 
 

 

CONTENT BREAKFAST DETAILS

08:30 // BREAKFAST NETWORKING

09:00 // PRESENTATION

10:15 // PANEL Q&A

10:30 // NETWORKING

If you have any questions, or require assistance, please contact hugo.desoissons@the-cma.com and he'll be able to help.