FUTURE CONTENT SESSION: DOES SIZE MATTER?

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Content Audience - Targeting
#FUTURECONTENT

The Content Marketing Association’s quarterly Future Content Session is a chance to find out what’s changing in the industry, and what it could mean for your company. The panel will talk about how you create content, and how this could change from the audience size. Whether it’s the ideation and creation, or the way the content is distributed, our panel will be offering strategic approaches and real life case studies. The CMA look forward to seeing you at the event, and if you have any questions, please do get in touch.

Anyone is welcome, and these events are regularly attended by both brands and agencies. Because of the ever changing content marketing trends, there’s a real mix of job titles at our events, from creative directors and editors, to PR and marketing execs. There’s always plenty of opportunities to network at our events, and even more so at our Future Content Sessions because they take place after work. So whether you’re an experienced ‘networker’ or you’re looking to pick up new skills by speaking to other professionals, you’ll certainly have fun and learn at these sessions.

 

GET YOUR FUTURE CONTENT TICKETS HERE

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EVENT SPEAKERS

Emily Clayfield, Builtvisible

EMILY CLAYFIELD, BUILTVISIBLE

Specialising in content strategy, Emily provides brands with an objective, data-driven view of their competitive landscape. Leading product development and proposition for content strategy at Builtvisible, Emily is responsible for the performance and quality of all strategy projects across the content team.

Through working with a number of large e-commerce clients, Emily has experience in creating content for a large audience; from looking at the brainstorming stage, right through to some of the key things to help run a successful campaign.

NICOLA BRAY, TO THE END

Nicola is an experienced marketing consultant and content marketing specialist, and is the founder of the Maze Media Group, mazegroup.co.uk, which is a collective of niche, specialist agencies. Maze Media is a media planning and buying agency, To The End is a content marketing agency with a big focus on niche audiences, Fluential is an Influencer Agency that works with influencers and brands to deliver bespoke campaigns across social media, WXVE are a film and TV Studio, Optimyzd specialise in paid search, and TLNT specialise in Influencer Management.  

Nicola Bray, Maze Media

GEMMA CHANDLER, CREATURE MEDIA

Gemma is a multi-platform digital journalist with seven years’ experience in content creation, strategy, and SEO, specialising in writing for children and families. As Content Director at National Geographic Kids, she heads up the content strategy behind natgeokids.com - which receives over 1 million users per month – and has worked across commercial partnerships with LEGO, Unilever, IKEA, and Mattel.

SHAUN HILL, iPROSPECT

Shaun heads up a team of 18 content strategists and PR specialists at iProspect and his main focus is getting as many eyeballs on content as possible, but in particular, the right people to aid conversions for brands. Their approach is comprehensive, ensuring they've refined the strategy to target the right audiences, on the appropriate platforms, with the absolute best experience to ensure their journey from search engine to brands websites is unparalleled. Shaun has got close to 10 years’ experience in a mixture of backgrounds from training PRs to understand their audience to making sure that all content is data driven and audience insights are considered at all parts of the content strategy. Any great content strategy starts with a really progressive and in-depth audience analysis.


VENUE: WEWORK, 1 WATERHOUSE SQUARE, 138 HOLBORN

FUTURE CONTENT SESSION DETAILS

18:00 // NETWORKING AND DRINKS

18:30 // PANEL DISCUSSION STARTS

19:15 // NETWORKING