Podcasting - a practical guide

Podcasting - a practical guide

Regular price
£299.00
Sale price
£299.00

This course is split into two sessions. The morning gives you an intro into Podcasts and how to plan and launch your own. The afternoon is a more practical guide on actually creating the podcast. 

Have you ever thought about launching a podcast for either yourself or your client? Not sure where to start? You’ve come to the right place.

According to Edison Research, podcasts are the fastest growing media form. Podcasting is one of the most effective ways to build an audience online, engage followers and grow your business.

Podcasts are an excellent way of connecting with some of the world’s most interesting people and their stories and experience. Podcasts have the enviable position of being able to have in-depth conversations with best-selling authors, entrepreneurs, TV personalities, athletes and influencers in a way that engages people in a way that no other medium can.

In addition to this, the content generated during one episode can be repurposed in many different ways and can be a potent part of your content marketing strategy.

Why doesn’t everyone have a podcast then?

The process for getting started can feel daunting.

What equipment and software should you use?
How do you land interviews with big name guests?
Where do you host your podcast? In fact, what does “hosting” your podcast even mean?
How do you get your show into iTunes and other podcast places?
How do you promote your show so people actually listen to it?

During this course lead by one of London’s leading podcast hosts, we will cover the simple steps from properly planning to launching and growing a successful podcast.

Morning Session

Takeaways

How to plan and launch your first podcast including:

  • Selecting the best “format” for your podcast
  • Choose the best recording equipment, editing software and hosting platform for your budget
  • Land interviews with thought leaders and influencers in your field
  • Preparing the podcast episode to make the sound as clear as possible
  • Develop an effective launch strategy
  • Tips to crack the iTunes algorithm to improve your ranking and get more downloads and subscribers

You’ll also get insider tips on creative, field-tested marketing strategies for growing your podcast, so that once you’re live, you can start to build an audience of raving fans for yourself or your client.

By attending this workshop, you’ll save yourself months of blood sweat and tears and you’ll leave with a clear strategy for publishing your first episodes.

Preparation

This workshop is aimed at beginners but all levels welcome.

Bring something to take notes with - i.e. Laptop or notebook

Bring a list of a few of your favourite podcasts and any ideas for the type of show that you’d like to make

Afternoon Session

In the advanced podcasting session which will be the second half of the day, you'll get stuck into actually recording and editing some audio. You'll learn techniques for getting the most from interviewees, and you'll find out how to make sure your recordings go off without any technical hitches. 

The session will take the form of a workshop, where you'll record an interview with one of your course mates using your mobile phone (no fancy recording equipment required for this exercise). We'll then demo all the basics you need to know, to edit a piece of audio in Reaper editing software - including how to cut or move sections, change volume levels, add fades, and add music to give your audio a professional finish. 

You'll then work on editing your own interview, from the recording practice you did earlier in the session. You'll leave the session with a five-minute audio piece you made yourself. 

The workshop will also include a walkthrough of how to upload podcast episodes to a hosting provider, as well as tips on the right audio equipment to buy for different types of podcasts. You'll also get advice on how to work with an audio producer to get the most out of collaborations.

Participants will need to bring a laptop with Reaper editing software installed (this won't cost you any money), some headphones, and a mouse.

Testimonials

"A fascinating introduction to an exciting medium that every company should be considering"
Ed O'Meara, Editorial Strategist, Havas

"Kobi is a great trainer, combining depth & credibility with a real sense of orientation towards our podcast goals!" Matt Potter, Chief Content Officer, John Brown Media

Course date?

Monday 16th September 2019- 9:30am-4:30pm

The session is limited to 10 people, so please book early to reserve your place.

Cost?

CMA Member: £299 plus VAT

Non-member: £399 plus VAT

Where?

The CMA, WeWork, 3 Waterhouse Square, 138-142 Holborn, EC1N 2SW

About the Instructor's

Kobi Omenaka, Podcaster, Digital Marketing Consultant and Startup Mentor

The Guardian’s “The Business Podcast”, The Kobestarr Digital Podcast, The Wire: Stripped Flixwatcher

Kobi is a prolific podcaster and recently worked with The Guardian newspaper and media group as host on the “Meet The Mentor” series of podcasts where he interviewed notable brands and entrepreneurs such as Cath Kidston, Jo Fairley (Green and Blacks) and Lord Bilimoria (Cobra Beer).

As an independent podcaster he has also launched a number of shows most recently with “The Wire: Stripped” which hit the #1 in both the iTunes “TV and Film” chart and the “Culture” chart. He is an engaged part of the podcast community in the UK in helping to launch the “British Podcast Awards” in 2017 and being an admin on the 5000 strong “Podcasters Support Group”

Kobi’s background is as a Chemical Engineer in the Oil and Gas Industry and he completed his 2nd Masters degree in Social Media (MA) from the University of Salford, Manchester whilst working full time in Norway.

He enrolled in the Social Media Masters purely due to fascination with the subject matter and wasn't expecting it to lead into career change! After finishing the course he was approached for help with Digital Marketing and Social Media on various projects for companies and charities in the UK and Norway. This social media consultancy work started life as "interesting side hustles" but grew to engage him in the evenings and weekends.

The "big push" into freelancing full time came as a result of the drop in the Oil and Gas market resulting job losses but, more importantly, the perfect opportunity to work in an industry that he loves.

Kobi primarily works as a freelance digital marketing consultant and works with established companies such as “Amnesty International” and “The Guardian” to startups and charities at all different stages of growth.

He is also a mentor with the “500 Startups” accelerator that was launched by early Paypal employees.


Arlie Adlington, Audio producer, editor and sound designer

Arlie's clients include BBC Radio 3 and Radio 4, award-winning artist Scottee, Tate, Doc Society and many others. Arlie recently produced a first of its kind, 8 part podcast series for BBC Sounds about gender identity, called NB. 
Arlie has an MA in Radio, and specialises in making documentaries and podcasts. Arlie also co-hosts and produces the popular Harry Potter podcast The Boy Who Hasn't Lived. 
Before working in audio, Arlie worked in digital marketing and strategy for over six years. Arlie still works part-time as the Content Marketing Manager at Three Whiskey, which reached number 52 on the Drum's Top 100 Independent Agencies list in 2018, after just three years in operation.