We are witnessing a revival of print in the independent sector, with small publishers creating niche print titles that often find their engaged audiences through digital channels. Many of these publishers are now working closely with brands, with several of this new breed among the CMA’s most active members.
Brands are attracted to print as it gives them a status that they might not be able to gain through their own content channels or via social media. So it’s no surprise that digital innovators such as Facebook, Amazon and eBay have begun experimenting with print media.
So now is the ideal time to look at print media and ask our members where it will go in the future. For many companies, print is a key part of their brand awareness strategy, and despite the exciting new technology on its way, this isn’t going to change any time soon.